Adobe just dropped its LLM Optimizer at Cannes Lions, and if you thought SEO was a vanity project, wait until you see brands hyperventilate over their AI-generated search rankings.
The Problem: AI Doesn’t Care About Your Brand
Adobe’s data shows a 3,500% surge in AI-driven traffic to retail sites—meaning if your brand isn’t showing up in ChatGPT’s hallucinations, you might as well not exist. The horror.
Adobe’s Fix: Auto-Everything (Because Humans Are Too Slow)
Their three-step “genius” framework:
- Auto Identify – AI tells you where you’re irrelevant.
- Auto Suggest – AI tells you how to fix it.
- Auto Optimize – AI does the work while you sip rosé.
Currently, it tracks ChatGPT, Claude, and Gemini—because, naturally, Adobe assumes you’ll pivot your entire marketing strategy every time a new AI model drops.
The Real Question: Who Asked for This?
Brands already obsess over Google rankings; now they’ll panic when an LLM hallucinates their competitor’s name instead of theirs. Adobe’s solution? More analytics, more anxiety. Available as a standalone or integrated into Adobe Experience Manager—because nothing says “innovation” like another subscription fee. So, marketers, ready to let AI tell you how invisible you are? Thought so. 🚀🔍